Marketing and communication for business owners. Providing support, training and creative services since 2015 in Ontario. Our clients' locations range from Ottawa to the Golden Horseshoe region of Ontario.
A carefully-cultivated marketing strategy should be fundamentally rooted in a company’s value proposition, which summarizes the competitive advantage of a business as compared to its competitors. Whether it's a print ad design, mass customization, or a social media campaign, a marketing asset can be evaluated on how effectively it communicates a business's core value proposition.
Our mission is to enhance the sales and profits of companies by providing more exposure through well defined targeting of customers and creating connections with your potential clients who are most likely to purchase your product or service. Marketing consists of a combined effort of processes and analytics to reach your business goals and objectives. These processes may include digital marketing, advertising, improving customer service and other techniques to improve the bottom line.
Now more than ever, consumers want to make sure what they pay for is in alignment with their values. They want to support businesses that pledge to support their concerns in return. A 2013 research paper from Mintel revealed that 73 percent of consumers are swayed by companies’ charitable giving when determining where to make purchases and it is unlikely to change anytime soon.
Social media, will become a vital resource for consumers who need support and connection, breaking down walls for who consumers can identify with. Consumers will be looking at where their priorities lie and this will reflect upon the brands they buy.
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